Creating Content

Documentation Index

Fetch the complete documentation index at: https://docs.useupbeat.com/llms.txt

Use this file to discover all available pages before exploring further.

Content Studio at /app/create is where all new content starts. Instead of a blank canvas, you land on Beat’s decision engine — a curated set of recommendations for what to create next, based on your brand, strategy, and current content gaps.

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The decision engine

The top section of Content Studio shows Beat’s “Do This Next” cards. These aren’t random suggestions — they’re prioritized recommendations based on:

• Your current content pillars and which ones are thin
• Open keyword opportunities from your SEO data
• Your publishing cadence and what’s due
• Recent content performance patterns

Each card shows the recommended action, the content format, and a brief reason why Beat is recommending it. Click any card to jump directly into the creation flow for that piece.

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Fresh Ideas panel

Below the decision engine is the Fresh Ideas panel — new content concepts Beat has generated based on your brand and current strategy. These ideas are organized by content pillar and show a working title, suggested format, and estimated impact. Click any idea to start creating it. The idea’s working title and pillar context are pre-loaded into the generation form.

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Choosing a format

If you want to create something specific rather than following Beat’s recommendations, jump into one of the Studio formats:

• Article — Long-form, SEO-optimized content for your blog or WordPress site
• Email — Single email or sequence step; routes to Klaviyo, Gmail, or Resend
• Social — Platform-tuned posts for LinkedIn, Facebook, Instagram, or Threads
• Lead Magnet — Guides, checklists, or frameworks with full structure and copy
• Remix — Take an existing article and reshape it into other formats (social posts, email, etc.) in one pass

Each format has its own generation flow with fields relevant to that format.

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How Brand Beat pre-fills the generation form

When you start a new piece of content, Beat pre-fills key fields from your Brand Beat:

• Your content pillar (based on which pillar is most relevant to your chosen topic)
• Your target audience (your ICP definition flows directly in)
• Your voice and tone (Beat applies your voice descriptors automatically)
• Any banned phrases (Beat filters these from all output)

You can override any pre-filled field before generating. But in most cases, Beat’s defaults will be right — which means you get from “create new” to a solid first draft in a few clicks.

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Review and edit

After generation, the content appears in a review view. For articles, you’re taken directly into the full editor. For emails and social posts, the content appears inline with options to edit, regenerate, or save. From the review view you can:

• Edit any section directly
• Click Regenerate to get a new version (this uses one of your monthly article/format credits)
• Ask Beat in the chat panel to revise specific sections

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Saving to pipeline vs publishing immediately

After reviewing your content, you have two paths:

• Save to pipeline — Sends the draft to your Content Planner (/app/content) in the Drafting column, where you can move it through review → approval → published stages.
• Publish immediately — Available for social posts and, if WordPress is connected, articles. Publishes directly to the destination platform.

For most content, saving to pipeline is the better choice — it gives you a review step before anything goes live.

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Continuing in-progress work

Your recent drafts appear at the bottom of Content Studio. Click any draft to reopen it where you left off. Drafts are also visible in the Content Planner under the Drafting column.

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What’s next?