Every piece of content Beat generates is written to a specific person — your Ideal Customer Profile (ICP). The Audience tab is where you define who that person is. The more specific your audience definition, the more targeted and effective Beat’s content becomes.Documentation Index
Fetch the complete documentation index at: https://docs.useupbeat.com/llms.txt
Use this file to discover all available pages before exploring further.
What the Audience tab contains
| Field | What it captures |
|---|---|
| ICP name | A short label for this audience segment (e.g., “The Scaling Founder”) |
| Demographics | Role, company size, industry, location, experience level |
| Psychographics | Mindset, values, aspirations, how they think about their problem |
| Pain points | The specific frustrations, fears, or blockers your ICP experiences |
| Goals | What they’re actively trying to achieve (professional and personal) |
| Buying triggers | What prompts them to start looking for a solution like yours |
How Beat uses audience data
Beat writes content “to” your ICP, not “at” a general audience. This means:- Article introductions address your ICP’s specific situation, not a generic reader
- Pain points surface in headlines and hooks so your content immediately resonates
- CTAs and offers are framed around your ICP’s goals, not just your product features
- Beat’s content recommendations prioritize topics that matter most to this specific person
How to edit audience fields
Click directly on any audience field to edit it inline. Changes save automatically. You can update your ICP name, edit any demographic or psychographic detail, add new pain points, or refine buying triggers at any time."Enhanced by Beat” flag
Some audience fields show an “Enhanced by Beat” badge. This means Beat has enriched the field using additional analysis — pulling from your brand positioning, content pillars, and any strategy data connected to your account (GA4, GSC). Enhanced fields are suggestions based on Beat’s analysis. Review them and adjust anything that doesn’t accurately reflect your actual audience. You can always overwrite an enhanced field with your own text.Audience segments
Your Audience tab holds your primary ICP — the one Beat writes for by default. If you serve meaningfully different types of buyers, you can add context about secondary audiences in the additional context or editorial guidelines fields. Full multi-segment audience support is on the roadmap.For now, focus on your primary ICP. Trying to write for two very different audiences at once usually results in content that works for neither. Lock in the primary, then layer in the secondary.
Making your audience definition stronger
| Weak | Strong |
|---|---|
| ”Small business owners" | "B2B service founders with 1–10 employees who are moving upmarket" |
| "Wants more clients" | "Wants a repeatable inbound channel so they can stop relying on referrals" |
| "Frustrated with marketing" | "Has tried content before but gave up because nothing got traction in the first 90 days" |
| "Sees an ad or referral" | "Gets triggered when a peer mentions their own content-driven growth at a mastermind” |
What’s next?
Training
Add writing samples so Beat sounds like you, not like generic AI.
Creating Content
See how your audience definition flows into content generation.