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Every piece of content Beat generates is written to a specific person — your Ideal Customer Profile (ICP). The Audience tab is where you define who that person is. The more specific your audience definition, the more targeted and effective Beat’s content becomes.

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What the Audience tab contains

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How Beat uses audience data

Beat writes content “to” your ICP, not “at” a general audience. This means:
  • Article introductions address your ICP’s specific situation, not a generic reader
  • Pain points surface in headlines and hooks so your content immediately resonates
  • CTAs and offers are framed around your ICP’s goals, not just your product features
  • Beat’s content recommendations prioritize topics that matter most to this specific person
A thin or generic audience definition produces content that feels like it was written for everyone — which means it resonates with no one.

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How to edit audience fields

Click directly on any audience field to edit it inline. Changes save automatically. You can update your ICP name, edit any demographic or psychographic detail, add new pain points, or refine buying triggers at any time.
The pain points field has the most impact on content targeting. Go beyond surface-level problems. “Can’t generate consistent leads” is less useful than “Spends hours on content that doesn’t convert because their messaging isn’t specific enough to their niche."

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"Enhanced by Beat” flag

Some audience fields show an “Enhanced by Beat” badge. This means Beat has enriched the field using additional analysis — pulling from your brand positioning, content pillars, and any strategy data connected to your account (GA4, GSC). Enhanced fields are suggestions based on Beat’s analysis. Review them and adjust anything that doesn’t accurately reflect your actual audience. You can always overwrite an enhanced field with your own text.

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Audience segments

Your Audience tab holds your primary ICP — the one Beat writes for by default. If you serve meaningfully different types of buyers, you can add context about secondary audiences in the additional context or editorial guidelines fields. Full multi-segment audience support is on the roadmap.
For now, focus on your primary ICP. Trying to write for two very different audiences at once usually results in content that works for neither. Lock in the primary, then layer in the secondary.

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Making your audience definition stronger

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What’s next?

Training

Add writing samples so Beat sounds like you, not like generic AI.

Creating Content

See how your audience definition flows into content generation.