Pillars & Content

Documentation Index

Fetch the complete documentation index at: https://docs.useupbeat.com/llms.txt

Use this file to discover all available pages before exploring further.

Content pillars are the 3–5 core topics your brand owns. They give your content strategy coherence — instead of writing about whatever feels relevant each week, your content consistently builds authority in a defined set of areas. Beat uses your pillars to generate content ideas, structure strategy recommendations, and organize your SEO topic clusters.

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What content pillars are

A content pillar is a broad topic area that you own credibly and that matters to your audience. Each pillar should:

• Be directly connected to a problem your ICP faces
• Be something you have genuine expertise and opinions on
• Be specific enough to create a point of view, but broad enough to sustain dozens of pieces of content

Good pillars for a B2B marketing consultant might be: “Positioning strategy,” “Content-led growth,” and “Brand messaging for founders.” Weak pillars are too generic (“Marketing” or “Business growth”) or too narrow to sustain ongoing content.

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How Beat generates your pillars

During the Brand Beat intake, Beat uses your answers about topics you write about, your content goals, and your audience to generate 3–5 pillars. These are starting points — not final decisions. Review them and adjust them to reflect your actual expertise and priorities.

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Editing your pillars

To edit a pillar: click the pillar card to open the edit view. You can update the pillar name and the description Beat uses when generating content ideas for it. To add a new pillar: click the “Add pillar” button. Give it a name and a short description of what it covers. To remove a pillar: open the pillar card and click Delete. Note that removing a pillar may affect content recommendations and SEO topic clusters that referenced it.

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Content formats

The content formats section tells Beat which formats you want to prioritize. These selections inform what Beat recommends in Content Studio and what the autopilot drafts for you. Available formats: Articles / Blog posts, LinkedIn posts, Email newsletters, Facebook posts, Instagram posts, Threads, Lead magnets. To update your formats: click into the formats field and toggle the formats you want Beat to focus on.

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Publishing frequency

Publishing frequency sets your content cadence — how many pieces you publish per week. Beat uses this to:

• Calibrate how many drafts the Autopilot generates
• Set the “cadence bar” target in the Content Planner
• Pace Strategy recommendations so they match what’s actually achievable

To update your frequency: click the frequency field and select from the dropdown (1x/week, 2x/week, 3x/week, 5x/week, daily).

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Editorial guidelines

Editorial guidelines are house rules that apply to all of your content. Beat follows these guidelines when generating any output. Examples of what to put here:

• “Always include a concrete example or case study”
• “End every article with a clear call to action”
• “No listicles without a synthesis paragraph at the end”
• “Avoid making unsubstantiated claims — cite sources or use hedged language”

To edit: click the editorial guidelines field and type directly. Save by clicking outside the field.

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How pillars connect to the rest of UPBEAT OS

• Content Studio — The “Do This Next” cards are organized around your pillars, so Beat’s recommendations always tie back to your strategic focus areas
• Strategy — The weekly strategy report shows which pillars are getting enough content, which are thin, and which have untapped keyword opportunities
• Performance — SEO topic clusters are built around your pillars; your score in each cluster reflects how well you’re covering that pillar across your content

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What’s next?