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Documentation Index

Fetch the complete documentation index at: https://docs.useupbeat.com/llms.txt

Use this file to discover all available pages before exploring further.

The Identity & Voice tab holds everything that defines how your brand shows up — what you stand for, who you’re for, and how you sound. Beat references these fields constantly when generating content, so keeping them accurate has a direct impact on output quality.

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What’s in Identity & Voice

FieldWhat it does
Brand nameYour business name as it appears in the market
TaglineA short phrase that captures your positioning (optional but useful)
Positioning statementWho you serve, what you do, and what makes you different — in one tight paragraph
Value propositionThe specific outcome or transformation you deliver to clients
Voice descriptors3–6 adjectives or short phrases that define your communication style
Tone guidelinesNuance on how your tone shifts by context (e.g., “warmer in emails, more direct on LinkedIn”)
Banned phrasesWords or phrases Beat will never use in your content
Fonts, colors, and logos live on the Visual tab — not Identity & Voice.

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How to edit fields

Click directly on any field to edit it inline. Changes are saved automatically when you click out of the field. There’s no save button to hit.
For longer fields like your positioning statement, highlight specific sentences and use the text selection popup to refine individual parts without rewriting the whole thing.

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Voice descriptors

Voice descriptors are the single most powerful input for making Beat sound like you. They’re not just adjectives — they’re active signals Beat uses when generating every piece of content. Good voice descriptors are specific and create tension or contrast:
  • “Direct and opinionated, but never preachy”
  • “Warm and encouraging without being fluffy”
  • “Data-driven with personality — backs every claim up”
  • “Contrarian — challenges conventional wisdom by default”
Generic descriptors like “professional” or “friendly” give Beat very little to work with. Push toward the specific version of what those words mean for you.

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Tone guidelines

Tone guidelines go a layer deeper than voice descriptors. While descriptors define your overall style, tone guidelines capture how your voice adapts in different contexts. Examples:
  • “More formal in thought leadership articles, more casual in social posts”
  • “Always direct in headlines and CTAs — no soft language”
  • “Emails get a warmer, more personal opener than blog posts”
Beat uses these as a calibration layer when it detects the format or platform of what it’s generating.

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Banned phrases

Add any words or phrases you never want Beat to use. Common examples:
  • Overused AI phrases: “It’s important to note,” “In today’s digital landscape,” “game-changer,” “leverage”
  • Industry jargon you’ve moved away from
  • Competitor branding you want to stay clear of
  • Phrases that feel off-brand for your voice
To add a banned phrase: click into the banned phrases field, type the phrase, and hit Enter. Beat will actively avoid these in all generated output.

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Using the text selection popup

The text selection popup works inside any Brand Beat field. Select any text in the tab, and a four-option popup appears:
  • Sharpen — Makes the language tighter and more specific. Best for positioning statements that feel vague.
  • Simplify — Strips out complexity and makes the meaning clearer. Best for value propositions with too much jargon.
  • Rewrite — Produces a fresh take on the same idea. Best when the current version doesn’t feel right but you’re not sure why.
  • Fix tone — Rewrites the text to better match your voice descriptors. Best when you’ve drafted something but it doesn’t sound like you.
After clicking an option, Beat returns a proposed change card. See Proposed Changes for how to apply or dismiss it.

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What’s next?

Pillars & Content

Set the topics and formats that drive your content strategy.

Proposed Changes

Learn how to apply or dismiss Beat’s suggested edits.