Identity & Voice

The Identity & Voice tab holds everything that defines how your brand shows up — what you stand for, who you’re for, and how you sound. Beat references these fields constantly when generating content, so keeping them accurate has a direct impact on output quality.

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What’s in Identity & Voice

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How to edit fields

Click directly on any field to edit it inline. Changes are saved automatically when you click out of the field. There’s no save button to hit.

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Voice descriptors

Voice descriptors are the single most powerful input for making Beat sound like you. They’re not just adjectives — they’re active signals Beat uses when generating every piece of content. Good voice descriptors are specific and create tension or contrast:

• “Direct and opinionated, but never preachy”
• “Warm and encouraging without being fluffy”
• “Data-driven with personality — backs every claim up”
• “Contrarian — challenges conventional wisdom by default”

Generic descriptors like “professional” or “friendly” give Beat very little to work with. Push toward the specific version of what those words mean for you.

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Tone guidelines

Tone guidelines go a layer deeper than voice descriptors. While descriptors define your overall style, tone guidelines capture how your voice adapts in different contexts. Examples:

• “More formal in thought leadership articles, more casual in social posts”
• “Always direct in headlines and CTAs — no soft language”
• “Emails get a warmer, more personal opener than blog posts”

Beat uses these as a calibration layer when it detects the format or platform of what it’s generating.

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Banned phrases

Add any words or phrases you never want Beat to use. Common examples:

• Overused AI phrases: “It’s important to note,” “In today’s digital landscape,” “game-changer,” “leverage”
• Industry jargon you’ve moved away from
• Competitor branding you want to stay clear of
• Phrases that feel off-brand for your voice

To add a banned phrase: click into the banned phrases field, type the phrase, and hit Enter. Beat will actively avoid these in all generated output.

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Using the text selection popup

The text selection popup works inside any Brand Beat field. Select any text in the tab, and a four-option popup appears:

• Sharpen — Makes the language tighter and more specific. Best for positioning statements that feel vague.
• Simplify — Strips out complexity and makes the meaning clearer. Best for value propositions with too much jargon.
• Rewrite — Produces a fresh take on the same idea. Best when the current version doesn’t feel right but you’re not sure why.
• Fix tone — Rewrites the text to better match your voice descriptors. Best when you’ve drafted something but it doesn’t sound like you.

After clicking an option, Beat returns a proposed change card. See Proposed Changes for how to apply or dismiss it.

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What’s next?