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Brand Beat is your complete brand profile — the foundational layer that every Beat output is built on. When Beat writes content, generates a strategy, or makes recommendations, it’s drawing from what’s in your Brand Beat.

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What Brand Beat powers

Brand Beat isn’t just a profile you fill in once. It’s a living document that continuously informs:
  • Strategy — Beat’s Recommended Moves and Growth Flywheel pull from your pillars, goals, and competitive context
  • Content — Every article, email, and social post is written to your audience, in your voice, around your pillars
  • SEO — Topic clusters and keyword opportunities are organized around your content pillars
  • Performance — Beat interprets GA4 and GSC data through the lens of your brand goals
An incomplete Brand Beat leads to generic recommendations. A well-maintained Brand Beat makes Beat’s output feel like you wrote it yourself.

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The six tabs

Tabs appear in this order on the Brand page:

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Completion score

The completion score (shown on the Overview tab) is a 0–100 measure of how complete your Brand Beat is. A higher score means Beat has more signal to work with. Score ranges:
  • 0–40 — Brand Beat is missing key sections. Beat’s output will be generic.
  • 41–70 — Core profile is in place but some sections need attention. Beat works reasonably well.
  • 71–100 — Brand Beat is well-developed. Beat produces targeted, on-brand output.
To improve your score: complete any fields flagged as empty or thin, and add at least two training samples in the Training tab.

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How to edit Brand Beat

You can edit any field in Brand Beat at any time using three methods:
  1. Click-to-edit — Click directly on any field in Brand Beat to edit it inline. Changes save automatically.
  2. Text selection popup — Highlight any text in a Brand Beat field and use the Beat popup (Sharpen / Simplify / Rewrite / Fix tone) to refine it.
  3. Beat chat — Ask Beat to rewrite a section in chat. Beat will return a proposed change card you can Apply or Dismiss.
Manual edits save immediately but do not create a new version in your version history. Only full regenerations create new versions.

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Version history

Every time you regenerate your Brand Beat, a snapshot of the previous version is saved automatically. You can view, compare, and restore previous versions from the Overview tab. If you’re considering a major brand pivot, regenerate rather than manually editing — this gives you a restore point if you want to go back.

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When to regenerate vs when to edit

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What’s next?

Identity & Voice

Edit your positioning, voice descriptors, tone guidelines, and banned phrases.

Training

Add writing samples so Beat learns to sound exactly like you.