> ## Documentation Index
> Fetch the complete documentation index at: https://docs.useupbeat.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Beat Overview

> What Brand Beat is, what it powers, and how to maintain it.

Brand Beat is your complete brand profile — the foundational layer that every Beat output is built on. When Beat writes content, generates a strategy, or makes recommendations, it's drawing from what's in your Brand Beat.

## What Brand Beat powers

Brand Beat isn't just a profile you fill in once. It's a living document that continuously informs:

* **Strategy** — Beat's Recommended Moves and Growth Flywheel pull from your pillars, goals, and competitive context
* **Content** — Every article, email, and social post is written to your audience, in your voice, around your pillars
* **SEO** — Topic clusters and keyword opportunities are organized around your content pillars
* **Performance** — Beat interprets GA4 and GSC data through the lens of your brand goals

An incomplete Brand Beat leads to generic recommendations. A well-maintained Brand Beat makes Beat's output feel like you wrote it yourself.

## The six tabs

Tabs appear in this order on the Brand page:

| Tab                   | What it contains                                                                                                  |
| --------------------- | ----------------------------------------------------------------------------------------------------------------- |
| **Overview**          | Completion score, brand summary, version history button, regenerate action                                        |
| **Identity & Voice**  | Brand name, tagline, positioning statement, value proposition, voice descriptors, tone guidelines, banned phrases |
| **Visual**            | Logo, brand colors, fonts, visual direction                                                                       |
| **Pillars & Content** | Content pillars (3–5), content formats, publishing frequency, editorial guidelines                                |
| **Audience**          | ICP definition, demographics, psychographics, pain points, goals, buying triggers                                 |
| **Training**          | Writing samples tagged by content type and weighted by how well they match your voice                             |

## Completion score

The completion score (shown on the Overview tab) is a 0–100 measure of how complete your Brand Beat is. A higher score means Beat has more signal to work with.

Score ranges:

* **0–40** — Brand Beat is missing key sections. Beat's output will be generic.
* **41–70** — Core profile is in place but some sections need attention. Beat works reasonably well.
* **71–100** — Brand Beat is well-developed. Beat produces targeted, on-brand output.

To improve your score: complete any fields flagged as empty or thin, and add at least two training samples in the Training tab.

## How to edit Brand Beat

You can edit any field in Brand Beat at any time using three methods:

1. **Click-to-edit** — Click directly on any field in Brand Beat to edit it inline. Changes save automatically.
2. **Text selection popup** — Highlight any text in a Brand Beat field and use the Beat popup (Sharpen / Simplify / Rewrite / Fix tone) to refine it.
3. **Beat chat** — Ask Beat to rewrite a section in chat. Beat will return a proposed change card you can Apply or Dismiss.

<Note>
  Manual edits save immediately but do not create a new version in your version history. Only full regenerations create new versions.
</Note>

## Version history

Every time you regenerate your Brand Beat, a snapshot of the previous version is saved automatically. You can view, compare, and restore previous versions from the Overview tab.

If you're considering a major brand pivot, regenerate rather than manually editing — this gives you a restore point if you want to go back.

## When to regenerate vs when to edit

| Situation                                   | Do this                                                   |
| ------------------------------------------- | --------------------------------------------------------- |
| Small tweaks to wording or tone             | Edit fields directly                                      |
| One section feels off                       | Edit that section, or use the text selection popup        |
| Your business direction has changed         | Regenerate (creates a new version, preserves the old one) |
| You've just completed a major repositioning | Regenerate with fresh intake answers                      |

## What's next?

<CardGroup cols={2}>
  <Card title="Identity & Voice" icon="pen-nib" href="/brand/identity-voice">
    Edit your positioning, voice descriptors, tone guidelines, and banned phrases.
  </Card>

  <Card title="Training" icon="microphone" href="/brand/training">
    Add writing samples so Beat learns to sound exactly like you.
  </Card>
</CardGroup>